Based on the Pew Internet and American Life Project, 50 million Americans are online to read news every day. In comparison, only 27 million Americans are watching news on television networks in a typical evening. The Internet is quickly becoming the top news source , over television as well as magazines and trade publications.
News websites like Yahoo News, Google News and MSNBC Searchbot receive millions of users every day. In actuality, Yahoo News ranks ahead of MSNBC.com and even CNN.com in addition, Google News ranks ahead of USAToday.com and the NYTimes.com.
You could tap into these vast traffic BESPOKE JOINERY SUTTON sources through the use in press releases. The additional benefits of publishing your press release include possible publicity from the media, being picked up by your announcement in online publications and increased popularity of links to your website, increased results in search engine rankings for your targeted keywords, and more traffic for your website.
However, there’s much more to marketing a press release other than just creating an article and then sending it out in the public Asian Model Cam domain. You should take the time to optimize your press release properly.
Press releases need to be optimized in the same way as experts from search engine optimization optimize ordinary web pages for better ranking. When you do this, you will receive much more visibility.
For example, one press release from MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the impact of a well-optimized press release.
Below is an outline of how to design the perfect press release for your website, and how to distribute it to ensure maximum exposure.
The first and most important aspect is to look for terms and keywords that are likely to deliver qualified leads to your site. A successful press release mixes relevant keywords and creative text that creates a compelling read.
To find these lucrative keyword phrases, get started brainstorming the keywords people might search for when looking for your product. If your services or products are targeted towards a specific geographic area, you might consider including these areas in your keyword phrases in addition. It is recommended to target at least three keyword phrases.
Once you have done this, you’re now able to head for the computer to conduct some more research on keywords. Simply enter your list of potential keyword words and this tool will present you with a list of related keywords and how many times they are searched for per day. This can assist you in choosing the keywords that will give an announcement to the highest level of exposure.
After you’ve chosen the most appropriate keywords It’s time to incorporate these keywords into your press release. Include your keywords on the front page, the titles, sub-headings and initial two paragraphs. Search engines put most of their emphasis on the title as well as the beginning paragraphs.
Your name should reflect your top keywords instead of the name of your company. Include local modifiers if possible. While it’s always pleasing to see your company’s logo in print but it’s unlikely that it will bring your company the recognition you deserve. Instead, you should use specific search terms that are likely to be used by potential customers.
You should also optimize your press release by including targeted links within the text. Numerous distribution services for press releases and news wires now offer the option of purchasing an external hyperlink. You simply convert a keyword expression in the release into an active hyperlink. This can increase search engine visibility for that keyword phrase and also drive additional traffic back to your website.
Where to Send Your Press Release
There are a wide variety of websites that will allow you to distribute the press releases you have created. But, there are some that should be focused on. Here are a few distributors that will allow you to get the attention you deserve.